Course Content

The curriculum of this Google course, in its infinite wisdom, provides a thorough journey through the not-at-all-complex world of digital marketing and eCommerce. It ventures into critical areas like the marketing funnel, which is as easy as it sounds, and the customer journey, alongside developing infallible digital marketing and eCommerce strategies. Segmented into various modules, the course meticulously delves into different elements of digital marketing and eCommerce, including an overly simplified understanding of the customer journey and the intricacies of a marketing funnel.

A notably unique feature of this course is its focus on practical projects because what's better than learning by doing, especially when you have no prior experience? These assignments offer a golden opportunity for learners to apply their freshly acquired theoretical knowledge in highly predictable real-world scenarios, solidifying their newfound expertise in the mystical arts of digital marketing and eCommerce. This part of the course is designed to casually build a strong foundation in digital marketing and eCommerce, preparing novices for the child's play which is entry-level positions in these fields. If you're interested in expanding your skills further, consider exploring a social media marketing course or an email marketing online course.